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When there's no reason or rhyme maybe it's time to change your tune.

by Rick Baker
On Nov 27, 2018

The Thinking Behind The Tweet

Human beings are biased creatures. One bias is known as the rhyme-as-reason effect.

According to Wikipedia -

"The rhyme-as-reason effect is a cognitive bias whereupon a saying or aphorism is judged as more accurate or truthful when it is rewritten to rhyme." And "For an example of the persuasive quality of the rhyme-as-reason effect, see "if it doesn't fit, you must acquit," the signature phrase used by Johnnie Cochran to gain acquittal for O.J. Simpson in Simpson's murder trial."

Consider the rhyme-as-reason bias when you:

  • create leader's messages
  • create marketing communications

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