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We know the right things to do...even while we are not doing them.

by Rick Baker
On Aug 29, 2019

The Thinking Behind The Tweet

Most of the time we know the right things to do, yet, often, we don't do those right things. 

In particular, we tend to do things that offer short-term gain over long-term gain. Dieting provides a good example. Most diets work if people follow them. Most people don't follow them. So, the reality is most attempts at dieting fail.

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Beyond Business | Thought Tweets

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