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Name of author Rick Baker, P.Eng.

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People want to hear positive messages…give them what they want...deliver some positive messages.

by Rick Baker
On Apr 18, 2020

The Thinking Behind the Tweet

We tested positive and negative marketing messages. We tried both "in these tough economic times" and "to build for the future". We found our positive messages were twice as successful as our negative messages. So we work to keep our communications on the positive side of centre.

Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.