by Rick Baker
On Nov 21, 2020
The Thinking Behind The Tweet
Few companies have that sort of culture...so - they must change if they wish to survive and thrive.
by Rick Baker
On May 12, 2020
The Thinking Behind The Tweet
A brand isn't a cute visual.
A brand isn't a catchy logo or a slick tag line.
A brand cannot pretty up a flawed character or a troubling culture.
When testing new branding, take a step back and look at your personal character and your business culture. Do they pass the litmus test? Do they render an investment in 'branding' worthwhile? Or, do they neuter your branding expenditures?
by Rick Baker
On May 16, 2017
Now isn't that a fine piece of ‘mob thinking’...debatable, yet mostly true, and too often rather disappointing.
Optimists stand out. Their curiosity leads to the creativity of new things that help take the world toward their vision of a better future. Then pessimists figure out how to use those optimist creations to rule that better world, often to serve their self-focused views and needs.
Optimists favour freedom in its various forms, especially freedom laced around curiosity and creativity.
Pessimists favour discipline, rules, and controls.
The common ground where optimists and pessimists can stand together and self-actualize together is – Growth....all entrepreneurial leaders love to build and grow things.
A key to success: find the growth that aligns with both the pessimists’ good habits and the optimists’ interests in new things.