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About Spirited Leaders & our Unicorn logo

by Rick Baker
On Nov 9, 2011
WHO are we?
 
Our Vision: Canada’s best source for entrepreneurial business education
 
 
 
WHAT do we do?
 
Our Purpose: We educate entrepreneurs.
 
 
 
HOW do we do that?
 
Our Values: Courage, Confidence, ‘The Differences’, Learning, Labours of Enjoyment & Enthusiasm
 
Our Branding Proposition: Inspire People, Grow Profits!
 
 
 
WHY are we doing what we do?
 
We enjoy learning. We enjoy business. We enjoy teaching.
 
 
 
WITH WHOM – Who receives benefit? 
 
Our Ideal Clients are entrepreneurial business leaders who want to champion change.
 
 
 
WHAT DO OUR CLIENTS GAIN?
 
With enjoyable and helpful business education, action lessons, and tools - we help our Clients inspire practical business.
 
 
 
WHY THE NAME SPIRITED?
 
Spirited is defined as: full of courage, energy, and action. We like the adjective - spirited.
 
 
 
WHY THE UNICORN LOGO?
 
Unicorns are spirited, courageous creatures. Perhaps…if not likely…they are creatures of mythology. Regardless, they are symbols of inspiration for many cultures around the world. Some say unicorns are the only mythological creature not created out of fear. We really like that last part.
 
[Sure, we know unicorns have some weaknesses…but wow, what Strengths!]

490 Dutton Drive - Suite C6 - Waterloo ON N2L 6H7 - phone 519-886-6522 - fax 519-886-8795
Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.