Rick Baker Thought Posts
Left Menu Space Holder

About the author

Name of author Rick Baker, P.Eng.

E-mail me Send mail
Follow me LinkedIn Twitter

Search

Calendar

<<  March 2024  >>
MoTuWeThFrSaSu
26272829123
45678910
11121314151617
18192021222324
25262728293031
1234567

View posts in large calendar

Recent Comments

Comment RSS

Found Online: Building Your Online Strategy For 2010

by Rick Baker
On May 13, 2010
Last week, we had the pleasure of attending ‘Found Online: Building Your Online Strategy For 2010’, an education seminar presented by Erin and Ryan Schnarr of Springpad Media. www.springpad.com 
 
This event was a well-attended Centre For Family Business’ education seminar. www.cffb.ca
 
Here are a couple of the good pieces of advice provided by Springpad Media at the event last week.
 
Questions you should ask when Building Your Website Strategy:
  1. What is the goal of the site?
  2. How will people find you?
  3. What are your competitors doing?
  4. What is the desired action for each visitor?
Following these points, Springpad Media presented a flowchart showing the various ‘action steps’ taken by different types of visitors ‘walking through’ a website.
 
Much of this resonates with thoughts we have been working on.
 
Question 2 above…How will people find you? resonates perfectly with Question #5 of the 7 Powerful Answers series, that is  How do you PLAN to connect with those people who care? 7 Powerful Answers #5
 
Springpad Media provided many tips about website design. Here are examples: keep your website content simple, focused and relevant and don’t limit yourself or do more than your customers want.
 
Great advice!
 
We appreciated the way Springpad Media customized their presentation to fit the audience.
 
Here is another introduction to Erin and Ryan’s advice…about online advertising:
 
What’s your goal?
  • building brand awareness?
  • creating customer response?
At this section of their presentation, Erin and Ryan explained how different website design approaches fit different goals. I will not try to relay their advice, which is based on their many years of solid experience…I recommend contacting them to learn more. www.springpad.com 

Tags:

Marketing

Add comment

biuquote
Loading

Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.