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Name of author Rick Baker, P.Eng.

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With the pressing of all those buttons, the 30-Second Elevator Speech is going down.

by Rick Baker
On Aug 23, 2020

The Thinking Behind The Tweet

As you no doubt have noticed, there's been quite a bit of growth in the area of social media. This is impacting on good-old-fashioned sales work. The sales gurus are now recommending a 17 or 18 second Elevator Speech [AKA - 30-Second Commercial...or, should I say 17- or 18-Second Commercial?].

I favour shrinking the Elevator Speech to zero and, if and when the time is right to sense & catch attention, using words less canned and more natural.

Tags:

Humour | Sales | Thought Tweets

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