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Innovation & Creativity

by Rick Baker
On Jul 1, 2010
During a recent strategic-planning session we discussed corporate Values and Culture. I mentioned Spirited’s corporate Values are: Courage, Confidence, Conviction, and Creativity. I also mentioned each of these words had been defined, discussed, and described in blogs…because it’s risky to use words unless those words are understood.
 
This meshes with our philosophy: Values – Culture – Communication – Value
 
Some discussion and lots of thinking about innovation and creativity ensued.
 
So, now I am writing to share more of my thoughts…
 
About Innovation
                       
Do some search-engine exploration. Or, check LinkedIn questions & answers. If you do this then you can find hundreds of definitions of innovation, perhaps dozens credited to Peter Drucker alone.
 
A couple of years ago, I blogged about Innovation
 
In that blog, I proposed the following definition for Business Innovation:
 
Business Innovation [def’n]:
 
a thing done or provided to add value by solving a customer’s problem or satisfying a customer’s need
 
That definition of Innovation still works for me.
 
But – perhaps that’s because I have drawn some clear lines between Innovation and Creativity.
 
What’s the difference between Creativity and Innovation? And, how do I define Creativity?
 
First, Innovation and Creativity have two very important things in common.
 
Each is
  • heavily grounded in Imagination and
  • closely tied to Change.
Creativity and Innovation also have in common, but to differing degrees, elements of Surprise. I argue Creativity contains more element of Surprise. In some cases the element of Surprise is too great to be tolerated [apparently they placed Marconi in an insane asylum when he created the vision which led to wireless communication]. In other cases the element of Surprise shows up in revolutionary art forms [such as the jump-shift of Picasso’s art and Mozart’s music].
 
While, to my knowledge, Napoleon Hill did not present arguments in this direction, I believe his description of the two types of Imagination - synthetic imagination and creative imagination - provides an excellent way to describe the difference between Innovation and Creativity.
 
Here is an excerpt from Napoleon Hill’s Think and Grow Rich, (1937):
 
Synthetic Imagination – Through this faculty, one may arrange old concepts, ideas, or plans into new combinations. This faculty creates nothing. It merely works with the material of experience, education, and observation with which it is fed. It is the faculty used most by the inventor, with the exception of the “genius” who draws upon the creative imagination, when he cannot solve his problem through synthetic imagination.
 
Creative Imagination - Through the faculty of creative imagination, the finite mind of man has direct communication with Infinite Intelligence. It is the faculty through which “hunches” and “inspirations” are received. It is by this faculty that all basic, or new ideas are handed over to man. It is through this faculty that one individual may “tune in” or communicate with the subconscious minds of other men.
 
My point is: when we have successfully used what Napoleon Hill called synthetic imagination the result is a thing of Innovation and when we have successfully used what Napoleon Hill called creative imagination the result is a thing of Creativity.
 
In simplest terms:
  • Innovation is adjusting or repackaging existing things.
  • Creativity brings new things.
Napoleon Hill described, as many others have done since [using different words], how to go about the processes of developing skills related to both synthetic imagination and creative imagination.
 
The process he outlined for developing skills related to creative imagination will not be well-received by some...perhaps many. For example, some people firmly believe Creativity is something you are born with...or not born with. That is, Creativity cannot be learned. Other folks, my favourite being Edward De Bono, prove through training Creativity can indeed be learned.
 
And, what about that Infinite Intelligence thing Napoleon Hill talked about? Some will be very comfortable considering that to be God. Some will be extremely uncomfortable with the whole chapter of the book.
 
Regardless, few will argue against the existence of the amazing human experience we call “hunches”.
 
That alone provides enough common ground for explaining the difference between Innovation and Creativity.
 
With all that and much more considered:
 
Innovation happens when we think. Innovation happens when we consciously engage the logical and deductive workings of our brains...and we might as well call that thinking process and the brain parts used in that thinking process our synthetic imagination. So, we can revise our definition of Business Innovation as follows:
 
Business Innovation [def’n]:
 
arranging old concepts, ideas, or plans into new combinations to solve customers’ problems or satisfy customers’ needs
 
And...
 
Creativity happens when “flashes of inspirations” or “hunches” come to our consciousness. Since it is nicer to think each of us possesses a level of creativity and it is nicer to think each of us can learn to be more creative...we might as well call “inspirations” and “hunches” gifts of our creative imagination. So, we can define Business Creativity as follows:
 
Business Creativity [def’n]:
 
using “flashes of inspirations” or “hunches”, the elite gifts of our imaginations, to solve customers’ problems or satisfy customers’ needs
 
***
 
Footnotes:
  1. The definitions of Innovation and Creativity contain the phrase to solve customers’ problems or satisfy customers’ needs. The phrase is a qualifier, intentionally added to draw attention to the fact business innovation and creativity must serve a purpose and that purpose must be tested in terms of ‘value added’ as perceived by customers. This is required under the Values–Culture–Communication–Value philosophy, which is introduced at https://rickbaker.ca/post/2010/06/17/Do-family-businesses-have-better-values.aspx
  2. Napoleon Hill link  http://www.naphill.org

Comments (10) -

Rick Baker Canada
1/8/2011 9:52:54 PM #

“Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.”

Edward de Bono

Rick
1/29/2012 9:10:27 PM #

"In short, the social currency of an innovative operation is not money, promotions, picnics, or climbing walls, but creativity itself. Real fun is not merely incidental to the work at hand; it is the work at hand."

Douglas Rushkof
Get Back in The Box (2005)

Rick
2/12/2012 7:03:31 PM #

"A business has to be involving, it has to be fun, and it has to exercise your creative instincts."

Richard Branson
British Entrepreneur b1950

rick baker
12/29/2012 5:36:48 PM #

"In the creative process we do not design ideas to fit the constraints but generate the ideas and then bring in the constraints to shape the idea."

Edward de Bono
'Teach Yourself To Think', 1995

rick baker
1/22/2013 7:53:17 PM #

"The practice of creativity gives you the confidence you will need to express your talent.

Laurence G. Boldt
'ZEN and the art of making a living', (2009)

rick baker
2/3/2013 9:38:10 PM #

"The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time."

Henry Ford

Adeel
9/15/2013 4:06:46 AM #

Creative imagination:

Once, I met this man and I asked him "What is it that you believe in"

To which, he replied "I believe in nothing"

And I laughed and inquired "Surely, you must believe in something. How can you believe in nothing?"

Silence.

Years later, I realized that it was not the absence of something that this individual believed in. But rather the fact that it is "nothing" that powers everything. A void, this magnificent emptiness.

rick baker
9/20/2013 9:18:08 PM #

Adeel - What an absolutely wonderful discovery!

rick baker
10/20/2013 8:47:17 PM #

“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.”

Charles Darwin

rick baker
8/18/2015 8:14:11 AM #

“Creativity is intelligence having fun.”

Albert Einstein

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