by Rick Baker
On Sep 8, 2010
Sales Tweet #38 Positive messages are twice as magnetic as negative messages. (Make the better choice)
The Thinking Behind the Sales Tweet
We have tested positive and negative marketing messages. For example…"in these tough economic times" versus "to build for the future". We found positive messages were twice as successful as negative messages. We believe the same applies to verbal messages made during sales calls. Keep your communications on the positive side of centre. Don't badmouth your boss. Don't badmouth your products. Don't badmouth your service department. Don't badmouth your competition. Don't badmouth the economy. DON'T BADMOUTH ANYTHING!