Rick Baker Thought Posts
Left Menu Space Holder

About the author

Name of author Rick Baker, P.Eng.

E-mail me Send mail
Follow me LinkedIn Twitter

Search

Calendar

<<  March 2024  >>
MoTuWeThFrSaSu
26272829123
45678910
11121314151617
18192021222324
25262728293031
1234567

View posts in large calendar

Recent Comments

Comment RSS

Leading With Revenue© - #1

by Rick Baker
On Dec 1, 2009
There are simple ways to ensure profitable business.
 
WARNING TO READER
I did not write – There are easy ways to ensure profitable business.
[Work is required]
 
There are simple ways to ensure profitable business.  I call one of those simple processes Leading With Revenue.
 
ANOTHER WARNING TO READER
I am assuming here, money is an issue.
If you have no issue with money – if you have more than plenty – this blog may not be of any Value.
 
Leading With Revenue summarized:
  1. Start with a product or service Idea, backed by Specialized Knowledge
  2. Test your thinking – This Idea Should Work! [if that’s what you think then go to next step]
  3. Do a little product/service development work [to proof your Idea]
  4. Come up with a Value Proposition, which answers – Why will Clients want to buy this?
    • Start with a suspicion of what you think Clients may want to buy
    • Select some trusted best-prospect Clients [real people, not paper-demographics]
    • Meet, talk, but mostly Listen as these Clients tell you if this Idea will work for them
  5. If these Clients give concrete positive signals  - Yes, I will buy - then go to the next step
  6. Fine-tune the Value Proposition to align with what Clients have told you they want to buy
  7. Set Pricing to cover cost/benefit and risk/reward [for all parties]
  8. If problems arise at that last step – from your or the Clients’ perspective - then go back to at least step #4
  9. Ensure everything meshes with your company’s Unique Selling Proposition…or go back to at least step #4
  10. Quickly, set simple marketing & sales action plans
  11. Quickly, take action to sell to those Clients whom you have been told [or you believe] want to buy
  12. Watch, Listen, and Monitor sales results…the Clients’ actions will tell you what you need to know
  13. Fine-tune the product/service as required to match what Clients show you they want to buy
  14. If product/service fine-tuning is not possible or practical then go back to at least  step #4
Over the last two years, we have seen some folks Leading With Revenue.
 
And, we have seen lots of folks not Leading With Revenue.
 
I will provide examples of each at the next blog…
 
Link to another, more-theoretical blog about Leading With Revenue
[August 4, 2008 blog]

Tags:

Entrepreneur Thinking | Marketing | Sales

Add comment

biuquote
Loading

Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.