by Rick Baker
On Apr 28, 2010
You are the CEO.
For some strange reason a loud voice declared “STOP THE PRESSES” and everything at your operation, all the people and all the machines, came to a screeching halt.
But, you were unscathed.
So you took some time to rest and relax. Then, after doing that for a while, you became bored and you asked yourself:
"How should I get things back on track?"
"How should I re-start the people and re-start the presses?"
“What are the right things to do?”
As you stopped to think, ideas started to come to you…
***
Wouldn’t it be great if We Are Always Able to Prove We Deliver Value after we re-start our operation.
How might we go about making sure that happens?
What if…
- What if our people decide they will only do fair deals and they will live by the
motto Fair Deals Or No Deals …that would help
- What if we commit to handling money decisions as if we were in the other
guy’s shoes and we adopt The Other Guy’s Shoes Money-Rule …that would help
- What if we truly know our target markets and the value propositions they
perceive and we cover this in a mindset we call Tarmarvalproda …that
would help
***
You gave these things deep thought, creating plans for Fair Deals Or No Deals, The Other Guy’s Shoes Money-Rule, and your marketing mindset called Tarmarvalproda so you and your people will be able to accurately state We Are Always Able to Prove We Deliver Value.
You wrote out your plans for these things so you could share them when the time was right.
You made a commitment to yourself…these things would be in place when you re-start your people and you re-start your presses.
You decided to sleep on it and see if any more ideas came to you.
To be continued…