Rick Baker Thought Posts
Left Menu Space Holder

About the author

Name of author Rick Baker, P.Eng.

E-mail me Send mail
Follow me LinkedIn Twitter

Search

Calendar

<<  February 2019  >>
MoTuWeThFrSaSu
28293031123
45678910
11121314151617
18192021222324
25262728123
45678910

View posts in large calendar

Recent Comments

Comment RSS

When there's no reason or rhyme maybe it's time to change your tune.

by Rick Baker
On Nov 27, 2018

The Thinking Behind The Tweet

Human beings are biased creatures. One bias is known as the rhyme-as-reason effect.

According to Wikipedia -

"The rhyme-as-reason effect is a cognitive bias whereupon a saying or aphorism is judged as more accurate or truthful when it is rewritten to rhyme." And "For an example of the persuasive quality of the rhyme-as-reason effect, see "if it doesn't fit, you must acquit," the signature phrase used by Johnnie Cochran to gain acquittal for O.J. Simpson in Simpson's murder trial."

Consider the rhyme-as-reason bias when you:

  • create leader's messages
  • create marketing communications

Add comment

biuquote
Loading

490 Dutton Drive - Suite C6 - Waterloo ON N2L 6H7 - phone 519-886-6522 - fax 519-886-8795
Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.