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Name of author Rick Baker, P.Eng.

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When you communicate, the processes you use influence people more than the logic you express.

by Rick Baker
On Aug 9, 2019

The Thinking Behind The Tweet

According to Chip Heath and Dan Heath ['Decisive', 2013] "When the researchers compared whether process or analysis was more important in producing good decisions - those that increased revenues, profits, and market share - they found that "process mattered more than analysis - by a factor of six.""

Good Decision Making relies on good decision-making processes.

Good Influencing relies on good influence-making processes.

And Business Contains Only 3 Things: People, Processes, & Situations

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