The Thinking Behind The Tweet

How does that lead to more profit?

If you can help people feel more engaged and motivated about their work, then:

• they are interested, so they concentrate better and make fewer errors,
• they are happier and have less interpersonal conflicts,
• they are happier and there is less staff turnover,
• they are more able to face challenges and embrace change.

All of these things lead to increased profit.

[and these are just a few examples of how strengths-based business leads to increased profit]