The Thinking Behind The Tweet

To influence change, you must focus on specific vital behaviours.

Find 'deviant' behaviour that needs to be removed...find 'deviant' behaviour that needs to be emulated...do these things...and then you create change.

***

DEVIATE...

I mean, from the 'norm'...and some deviate behaviour is in the positive direction!.

Dare to be positively different.

Drive to be positively different.

Thrive to be positively different.