Marketing

At our Leaders’ workshops we tie two marketing concepts together. The two marketing concepts are ‘the PQS Triangle’ and ‘Differential Advantage’. Both of…

Sales Tweet #117 Relationships: that's where Sales takes over from Marketing. The Thinking Behind the Sales Tweet Regardless whether it is brief or…

Many of us spend a lot of time thinking about Business Development. We think about Marketing & Sales, we think about Communication, and we think about…

How much time do you spend thinking about your Client’s Client? Whatever the amount…that’s time well spent. Most of us spend much time thinking about our…

If you do not have a Marquee Client then it would be worth your while to figure out how to solve that problem. You could make that your #1 priority. If you…

Seth Godin wrote a book titled 'ALL MARKETERS Tell Stories, The Underground Classic That Explains How Marketing Really Works - and Why Authenticity Is the…

There is no need to read on if the following apply to you: You had to put in a new set of phones and a new set of internet lines to handle your recent…

Recently, at a sales-training session, one fellow said people should spend more time thinking before they act. Another fellow said he was too busy and did…

The Art of Questioning #2 is about sales people using questions to uncover Client needs. This blog is inspired by Neil Rackham , the author of SPIN Selling…

According to Huthwaite research , you can improve your sales performance or the performance of your sales team if you: Choose Behaviour: Identify specific…

Recently, I created a picture to help me explain some of my thoughts about marketing & sales. A copy of The Marketing & Sales Picture is shown below. In…

A couple of weeks ago, a friend of mine shared some website thoughts with me. The thing that really caught my attention was how emphatic he was and how he…

In his book The Sticking Point Solution Jay Abraham explained why businesses experience stagnation. www.abraham.com Rather than post the negative , I will…

People ask me how they should go about comparing themselves against their competition. Should we hand out those lists comparing features and benefits…

Huge numbers of people are hammering away, trying to capture other people's attention and cause them to do this or to do that. *** Every Thursday someone…

Last week, we had the pleasure of attending ‘ Found Online: Building Your Online Strategy For 2010 ’, an education seminar presented by Erin and Ryan Schnarr…

You are the CEO. For some strange reason a loud voice declared “ STOP THE PRESSES ” and everything at your operation, all the people and all the machines…

The communication expert Dr. Frank Luntz recommends 21 Words for the 21st Century . To be accurate, he recommends a few more than 21 words and some of his…

This is blog #6 in an 8-blog series about Powerful Answers to 7 important business questions. The series is intended to be an introduction to strategic…

This is blog #4 in an 8-blog series about Powerful Answers to 7 important business questions. The series is intended to be an introduction to strategic…

This is blog #2 in an 8-blog series about Powerful Answers to 7 important business questions. The series is intended to be an introduction to strategic…

Our CRM system works! We built our CRM system – which we call our eCRMine – using our own software-engineering savvy and our own sales-management savvy. We…

We are pleased to announce: Our CRM System Works! For many years, we have seen people suffer with client-contact and relationship management systems..."CRM…

There are simple ways to ensure profitable business. One way is Leading With Revenue , which I have talked about in my last 3 blogs. In the last blog, we…

There are simple ways to ensure profitable business. One way is Leading With Revenue , which I have talked about in my last 2 blogs. From the last blog, we…

There are simple ways to ensure profitable business. One way is Leading With Revenue , which was summarized in my last blog. From the last blog we know…

There are simple ways to ensure profitable business. WARNING TO READER I did not write – There are easy ways to ensure profitable business. [Work is…

Last week I met a fellow...an entrepreneur . As we exchanged information about ourselves, he mentioned doing business with Disney. I asked - how did you get…

A few decades ago, Michael Porter presented a way to analyse an industry sector…ie, a marketplace. He recommended “Five Forces Industry Analysis”... see…

Over the past month, not by sheer coincidence, I have participated in many discussions about ‘business systems’ . People have differing views, ranging from…