by Rick Baker
On Aug 25, 2010
Sales Tweet #28 Ask sales-role candidates how they buy (1) shoes, (2) a big TV, and (3) a car. So - how will they sell?
The Thinking Behind the Sales Tweet
I believe there is value in analysing how sales people buy. Sales people's approach to buying will impact on their approach to selling. There are many specific things to look out for. For example, is the sales person an impulsive buyer? If so, then is the sales person as impulsive as the price of the item to be purchased increases...i.e. from shoes to a big TV and from a big TV to a car? Another example, does the sales person involve others or go it alone for purchasing? The self-image of the sales person will influence how the sales person perceives buyers.