by Rick Baker
On Jun 14, 2011
Sales Tweet #237 LinkedIn is a sales tool - join Groups where your Clients are members…that's a way to prospect.
The Thinking Behind the Sales Tweet
The value of LinkedIn is the value it captures around Strong Links [1st Contacts] and Weak Links [2nd and 3rd Contacts]. There is an argument to be made the most value exists around Weak Links. Weak Links such as 2nd and 3rd Contacts under LinkedIn are prospecting territory. More about
Weak Links.