by Rick Baker
On Nov 15, 2011
Thought Tweet #347 Do you know your company's Differential Advantage? Are you thrilled about it? Are your Clients thrilled?
The Thinking Behind the Sales Tweet
Differential Advantage answers the question, Why should people buy from your company rather than buy from one of your competitors or do nothing? If your company cannot answer this question then you better figure one out or find a new employer.