by Rick Baker
On Dec 2, 2011
Thought Tweet #360 Integrity means different things to different people!
The Thinking Behind the Sales Tweet
Merriam-Webster online Dictionary defines INTEGRITY as: 1: firm adherence to a code of especially moral or artistic values : incorruptibility 2: an unimpaired condition : soundness 3: the quality or state of being complete or undivided : completeness. Incorruptibility, soundness, and completeness...the dictionary illustrates our point about the 'difference in meaning'. However, that's only the tip of the iceberg. We define Integrity another way. If you describe yourself of your business using the word Integrity then you should define it too!