Thought Tweet #654 Commodity + Creativity = not-Commodity

The Thinking Behind The Tweet

Less than a generation ago specialized knowledge, alone, could tip the scale in favour of business success. Now, specialized knowledge is nowhere near as special as it used to be. Now, with the press of an 'Enter' button specialized knowledge can be shared broadly and deeply...globally. Now, a business that relies on specialized knowledge to tip the scale in its favour is dreaming. Now, specialized knowledge provides little protection and, at best, short-lived differential advantage. We can no longer protect our commodities with specialized-knowledge bubble wrapper. Those bubbles have burst.

Now, we need to inject our commodities with Creativity.