We enjoy solving sticky problems. 

Wrestling down sticky problems until they give up their solutions - that's where our people and our family business are at their best. 

• we are invigorated by the challenges of new things,
• we are excited about the opportunities that we know rest closely with problems, and
• we enjoy testing and stretching our imaginations.

Certainly, we know we are curious and we know we enjoy new challenges. And we know curiosity leads to innovation and creativity...and interesting experiences...and adventures...and these things help bring new product and service ideas to life. 

We enjoy positive feedback from the people we work with and for. Positive feedback about our work energizes our enthusiasm. But, for us, there’s more value in work than generating solutions and receiving gratification from positive feedback. 

We enjoy solving sticky problems:

• Curiosity is an important part of our lives – we see value in curiosity – we are driven by curiosity and have embraced it as one of our personal Values. So, Curiosity is also one of our corporate Values.
• Problem-solving mastery is an important part of our lives. We were naturally skilled at mathematics and we were drawn to math and engineering education. And, for us, engineering education provided the opportunity learn and develop problem-solving skills.
• Solving problems opened the door to finding opportunities [opportunities ride on the wings of adversity] and opportunities lead to new solution-techniques, products and services.

Relentless curiosity combined with a huge desire to solve problems – that describes us. 

It also explains why…

We enjoy solving sticky problems.

Footnotes:

1. Sticky Problems have two forms: people problems [interpersonal issues] and technical problems [information management/processing, including information essential to product design].
2. Our family company, Spirited Leaders, focuses on helping business leaders solve sticky leadership problems: interpersonal issues are at the core so solutions for people are the goal.
3. Our family company, NeuStyle Software & Systems, focuses on solving sticky technical problems: information management and processing is at the core so software and digital solutions are the goal.
4. Spirited Leaders' motto - Inspire People - Influence Action - Grow Wealth!
5. NeuStyle Software's motto - Anything's possible when it's digital!