The Thinking Behind The Tweet

Simple things, especially those that touch the emotions, form the foundation of many successful businesses - from your favourite local diner and your favourite hair stylist to pet rocks and dog groomers. 

Complex things amaze us, especially those of us who are early adopters. Say no more than 'new Apple product'. Or, consider the impact new special effects have on the movies and the entertainment sector.

Einstein: Everything should be made as simple as possible, but not simpler.