Emotions wrap themselves tightly around thoughts about pain from loss...squeezing logic out. Work to loosen their grip.

The Thinking Behind The Tweet

The emotions and feelings around loss weigh in heavier than the emotions and feelings around gain. Psychologists' experiments confirm we place much higher value on avoiding the pain of loss than we place on obtaining the pleasure of gain.

This defies logic.

But - let's not forget - logic-defiance is the territory of emotions and the feelings they bring.