The Thinking Behind The Tweet
Apathy has inertia. Apathy has always had inertia. However, in the past apathy faced much less distraction than it faces today.
In our 21st Century life, our apathy faces an intense barrage of information input: particularly, visual stimuli and audio stimuli. This intense barrage of information wraps itself tightly around our apathy...weakening...and at the same time making our apathy feel more comfortable.
Our apathy has been hobbled by information overload.