Sales Tweet #194 Dr J. Haidt says people behave like - Riders [logic], on Elephants [emotions], on Paths [situations].
The Thinking Behind the Sales Tweet
Elephants are huge – they weigh 3 or 4 tonnes. Riders are about 1/40th the size of an elephants. 40-to-1. Elephants-to-Riders. Emotions-to-Logic. Yes – that is a good way to look at thre causes of behaviour. http://www.happinesshypothesis.com ‘The Happiness Hypothesis’, Dr Jonathan Haidt.