Today, I am thinking about business development… How to find clients who would obtain value from our service… What, specifically, do they think they need and why do they need it?...And how should I go about connecting with them in a meaningful way so they understand what we can do to help them?
There's lots of advice - out there - to guide me:
- People are too busy to meet
- People do not return phone calls
- People do not read email
- This magazine advertising space is on sale
- Better build an amazing website
- Better put lots of SEO stuff in that website
- Make some cool videos, cool stuff works
- Add lots of content, keep it fresh and fun
- Social media - that's essential
…and every day I get a couple of emails from folks who tell me they have a surefire way to provide some choice new clients.
So, with all of this to help me, I'm pretty much set to go sign up some new clients.
Wait a second. We do excellent work. Our clients are pleased with our work. Why not rely on word-of-mouth?
OK - we're good - time to get back to work.