Thought Tweet #700 Tools: things that make hard tasks easier. 1-Page Tools: things that make really-hard tasks easier.
The Thinking Behind The Tweet
OK - quick - Let me hear your 30-Second Elevator Pitch.
Never mind that - quick - What's your business Vision?
No - how about - What's your Differential Advantage?
etc.
These questions are among the ones that stump most business people.
That's why we have tools, especially - 1-Page Tools.