Rick Baker's Thoughts

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Creativity in science appears when insightful theories test known 'truths'. The same applies in business.

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The Thinking Behind The Tweet

If the writers of screen and theater plays decide the status quo is good enough and stop coming up with new ways to get our attention and entertain us, few of us will continue to go to the theaters and cinemas.

If scientists decide the status quo is good enough and stop coming up with and experimenting around new theories, few of us will continue to fund scientific research.

If business owners decide the status quo is good enough...