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A Family Business Success Story – Stemmler’s

by Rick Baker
On Aug 31, 2010
Children should be able to enjoy the fun of a hotdog at the ball game.
 
Adults with Celiac disease and other similar problems should not have to miss life’s food pleasures.
 
Here’s a story told to me by Kevin Stemmler…
 
When he was a boy, family and friends in Kevin’s community gathered at the local baseball diamond to enjoy one another’s company and to play and watch baseball. When the summer weather was hot the ball park was the place to be for fun with friends.
 
While a few decades have passed, Kevin still vividly recalls one experience he had at the ball park when he was a teenager. Kevin and his buddies were watching younger boys, about 10 years old, playing a game. When the game was done the younger boys came to the concession booth. All the boys were ordering hotdogs and drinks. Then Kevin heard one mother tell her young son he could not have a hotdog because it would make him sick.
 
Kevin imagined how bad it must have felt to not be able to have a hotdog with your friends.
 
Kevin felt bad for the young boy because he knew the young boy was missing an experience that was a big part of childhood and growing up: bonding with buddies, having fun and gatherings, and sharing fun food like hotdogs. Kevin knew the boy would stand out from his buddies. Kevin felt it was important for children to fit in and since the boy was not able to eat the hotdog he was not fitting in with his baseball mates.
 
For Kevin, the experience was poignant and filled with emotion.
 
A few years later, just after his teenage years had passed, Kevin joined his family’s business. His memory of the young boy’s hotdog allergy remained vivid. Children with special food needs had become a motivation for change. Kevin was thinking, “Children should not have to deal with these food challenges. Children should be able to enjoy their childhood years”.
 
Children should be able to enjoy the fun of a hotdog at the ball game, with their buddies!
 
That is one of Kevin Stemmler’s inspiring stories.  [For another inspiring story please check the comments linked to this family business blog-story.]
 
When Kevin decided to join his mother and father and work at the family business, Stemmler Meats & Cheese, he was inspired by this thought, “We can develop specialty foods and we can make children’s lives easier and more fun”.

 The Stemmlers - from left to right - Kevin, Shawn, Mom [Maryann], Terry, & Dad [Gerry]
Proudly holding their Junior Achievement Retailer of the Year Award
 
Kevin’s vivid teenage memory is one of the seeds behind the passion that thrives at Stemmler’s today: a passion for creating healthy things that taste good….healthy things with in-your-face flavours.
 
I wondered how Kevin came to have such empathy for others. As Kevin talked, it became clear his father Gerard (Gerry) Stemmler provided Kevin and his brothers Shawn and Terry a role model with solid character: “My father enjoys people and personal relationships.” “We are workaholics, passionate, with devotion and drive to succeed…and doing it with humour.” “My father set the base.”
 
And Mom was a solid role model too, injecting strong work ethic into the family business. Maryann Stemmler, the boys’ Mom, especially enjoys the produce and baking areas of the business. As Dad works at cutting the meat Mom visits the produce auction to make sure Stemmler’s has a great supply of quality locally-produced foods.
 
As an aside: when we first talked Kevin explained his Dad [Gerry] is now retired. That means Gerry now works 3 hours in the morning, has a break for 3 hours or so, then returns to work for another 3 hours. And Mom [Maryann] is working right along with her sons and Gerry. Clearly, Mom and Dad still enjoy the work and the relationships with all the good people at the store and all the people who do other jobs that make the store possible. And of course they enjoy the long-term relationships with their clients’ families.
 
Stemmler’s is proud to be serving generations of clients.
 
This local family business has been recognized by peers and by community. The following is just a sampling of the recognition received by these proud people at this Heidelberg-based company:
  • 2nd recipient of the Small Meat Manufacturing Award from the Ontario Independent Meat Processors Association
  • Small Business of the Year award from the Greater Kitchener-Waterloo Chamber of Commerce
  • Junior Achievement retailer of the Year [see picture above]
And, how do the Stemmlers react when they receive these awards? They are honestly surprised, they feel honoured, and they display them with pride in their lobby.
 
Over the last 25 years, the Stemmler’s store has grown and taken on a fresh new appearance.
 
Here’s a picture of the original Stemmler Meats & Cheese store at Heidelberg:
 
 
Here’s a picture of the new Stemmler Meats & Cheese store at Heidelberg:
 
 
And here’s the inside of the new Stemmler’s store:
 
  
 
The Stemmler family has built on the strong base set by the father and mother 25 years ago.
 
Stemmler’s is the place to go for specialty meats and cheeses and other foods.
 
When major health organizations such as McMaster University Hospital started to recommend Stemmler’s products to people with special dietary needs, the Stemmlers received the good news as confirmation they were helping people and they were doing things right.
 
The Stemmlers are excited about serving a specialty niche…they like the challenge of building a reputation for doing the tough things, creating specialty products. They want to always be able to provide the personal touch. They see an advantage in remaining small enough to focus on what they do best. And, they can tackle new product challenges quickly. Their approach is: “Let’s hash it out and let’s go!”
 
Kevin and the Stemmler family are also passionate about supporting our local farmers. Kevin cites two very good reasons: the local food is more tasty and the value we create when we build community through supporting one another is of benefit to all.
 
If all of that hasn’t tempted you to visit the Stemmler family in Heidelberg…here’s a picture of some of Stemmler’s specialty products:
 
 
To the Stemmler Family:
 
Congratulations for setting such a fine example for people who work in or are considering working in a family business.
 
Here’s a link to Stemmler’s website www.stemmlermeats.ca

Tags:

Family Business and CFFB

Sales Tweet #32

by Rick Baker
On Aug 31, 2010
Sales Tweet #32 Spend some time on LinkedIn. How active are your best Clients today? What are they doing and saying?
 
The Thinking Behind the Sales Tweet
LinkedIn is a tool: a tool for self-education and a tool for building relationships. If you totally disagree with that comment then don’t read on. If you are still reading then…pick the 10 Clients who impress you the most. Or, pick a mix of Clients and Probable Clients…people who fit the profile of your Ideal Target Client. Now, check out those people on LinkedIn. You probably want to do this on your laptop while watching TV [i.e., this lends itself to multi-tasking]. What are your ‘ideal’ buyers doing on LinkedIn? Are they well-connected? If so, then – to whom? Do they ask LinkedIn Questions? If so, then – what questions? Do they provide answers to other folks’ LinkedIn Questions? If so, then – what types of questions do they answer? What can you learn about your Client by watching what they do? [There are several other LinkedIn things to look at. We will cover them in later tweets.]

Tags:

Questions?: The Art of Asking Good Questions | Sales | Thought Tweets

Sales Tweet #31

by Rick Baker
On Aug 30, 2010
Sales Tweet #31 Where do you have your favourite shopping experience? Can you find probable Clients at that place?
 
The Thinking Behind the Sales Tweet
This tweet is about the valuable information we can gain if we spend time thinking about the fact everyone buys stuff. So, every sales person is a buyer. This has several implications. There is 'cause and effect'. What causes us to buy the things we buy and what causes us to buy the way we buy? If we happen to notice our Clients buying the same things we buy at the same places we buy them then we have a piece of valuable information about our Client. Sure, maybe this will not be a huge piece of value. But at least it will be a little piece of valuable information. And - when it comes to understanding our Clients...every little bit helps.

Tags:

Questions?: The Art of Asking Good Questions | Sales | Thought Tweets

Sales Tweet #30

by Rick Baker
On Aug 27, 2010
Sales Tweet #30 Warning. People make mistakes. Have an action plan ready in case a Client stands you up.
 
The Thinking Behind the Sales Tweet
I used to have a "20 Minute or Free" rule. I would wait 20 minutes if a client was busy. With today's technology - my BlackBerry - 20 minutes can go by in a blink…checking and responding to email, writing Sales Tweets, etc. However, there could be a better way. I could make a practice of confirming all meetings the day before. That would reduce the likelihood of 'disconnects'. And, when I set meetings I could let the other person know I will either call or email them, whichever they prefer, an hour [or 2] before the start of the meeting to make sure we are both on time. PS: I believe sales people should go out of their way to be on time for all meetings. We can support this Good Habit by setting standards and leading by example when we have internal sales meetings.

Tags:

Sales | Thought Tweets

The Marketing & Sales Picture

by Rick Baker
On Aug 26, 2010
Recently, I created a picture to help me explain some of my thoughts about marketing & sales. A copy of The Marketing & Sales Picture is shown below.
 
In summary, the picture contains 5 pieces:
  • Marketing & Sales Entrepreneurship 
  • Marketing & Sales Management 
  • Marketing Action 
  • Sales Action 
  • A cross-hatched section where Marketing & Sales activity overlap
 
My intent was to provide a simple [as in Seeking Simple] picture that would serve several purposes.
 
The key messages behind the picture are:
  • We need a Picture to remind us business development work requires: 
    • Planning 
    • Integration and Coordination 
  • Marketing & Sales demand entrepreneurship. I have used the word ‘entrepreneur’ instead of the word ‘leader’ [I learned that from following Michael Gerber, the author of E-Myth, etc]. I define entrepreneurship as: having a vision for change and having the drive to keep pressing ahead with action aimed at that change.  
  • Marketing & Sales Entrepreneurship leads Marketing & Sales Management. Simply stated, there is a hierarchy and entrepreneurship wins over management. 
  • Marketing & Sales Management guides and controls Marketing Action and Sales Action.There are 2 major points: 
    • Marketing Action and Sales Action should not be done in isolation 
    • Marketing Action and Sales Action overlap 
  • Action: Action is so critical we should spell it out at least twice.

Tags:

Entrepreneur Thinking | Marketing | Sales

Sales Tweet #29

by Rick Baker
On Aug 26, 2010
Sales Tweet #29 Ernest Seller gets no respect. When he attended the Toastmasters' breakfast he got no butter or jam.
 
The Thinking Behind the Sales Tweet
Ernest Seller is a very proud fellow. He must be. He always talks about his success. [We never hear him talk about the sales that got away.] When he joined Toastmasters he did it hoping to find buyers lined up to buy from him. He was astonished when they didn't treat him like the master he is: he got some toast but no butter or jam. Link to learn more about Toastmasters.

Tags:

Thought Tweets | Ernest Seller

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