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Name of author Rick Baker, P.Eng.

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Your brand starts with your character and the culture you breed: your brand stalls or flourishes there.

by Rick Baker
On May 12, 2020

The Thinking Behind The Tweet

A brand isn't a cute visual.

A brand isn't a catchy logo or a slick tag line.

A brand cannot pretty up a flawed character or a troubling culture.

When testing new branding, take a step back and look at your personal character and your business culture. Do they pass the litmus test? Do they render an investment in 'branding' worthwhile? Or, do they neuter your branding expenditures?

Tags:

Master Rules | Personalities @ Work | Thought Tweets | Values: Personal Values

Don't delegate any task you cannot do yourself...except software engineering.

by Rick Baker
On Jun 25, 2019

Clint Eastwood taught those villains, "A man must know his limitations."

Similarly, a man must understand he is at risk when he delegates beyond his limitations.

Yes, I known this also applies to women, however, Clint Eastwood didn't shoot women...at least I don't recall seeing him shoot women or instructing them on limitations.

OK - people, both women and men, must know their limitations and they must understand they should think about the risks before they delegate work that exceeds their capabilities.

So, one Master Rule is – Don’t delegate a task you cannot do yourself.

From time to time, leaders need to do the dirty jobs. [The jobs everyone can do but nobody enjoys doing.] If leaders choose to delegate all the dirty jobs then they will surely alienate some people….perhaps, most followers.

At the other end of the spectrum, leaders get into trouble when they delegate tasks that are beyond their capability. As examples - troubles follow when the time required for tasks is underestimated, when the complexity of tasks is underestimated, and when the resources required for tasks are underestimated. The best way to know the time, complexity, and resources of tasks is firsthand experience doing the tasks.

So, one Master Rule is – Don’t delegate a task you cannot do yourself.

…unless, of course, those tasks are software engineering!

Tags:

Delegation & Decisions | Hero Worship | Humour | Master Rules

Discipline: It's about teaching, learning, & accepting most-likely-correct ways of doing things.

by Rick Baker
On Jun 17, 2019

The Thinking Behind The Tweet

Discipline is about embracing rules & accountability.

Discipline is about directing actions toward goals.

Tags:

Business Contains Only 3 Things | Goals - SMARTACRE Goals | Master Rules | Thought Tweets

When Leaders tell followers what to do they need to limit that telling to BIG PICTURE things.

by Rick Baker
On Jun 16, 2019

The Thinking Behind the Sales Tweet

Some think Leaders should provide followers latitude to do their work as they choose. Some think that’s the way to breed creativity and maximize motivation, innovation, and results. Meanwhile, many [perhaps most] entrepreneur-Leaders tend to micro-manage. 4 keys to success in business:

  1. The Leader must pick strong/capable followers, 
  2. The Leader must tell those followers the desired BIG PICTURE things such as VALUES, VISION, MASTER RULES, and MAJOR GOALS
  3. The Leader must show those followers how he/she [the Leader] goes about his/her work [actions]…i.e., setting one example, the example that fits the Leader’s strengths and personality, and 
  4. the Leader must make it clear he/she expects followers to take action that fits their unique strengths and personalities.

One thing I've learned about drawing lines in the sand: before you draw them, set your Master Rules.

by Rick Baker
On Jun 12, 2019

The Thinking Behind The Tweet

Note to self...

Know the rules you want to live by....your Master Rules

Anticipate possible situations & predict a set of outcomes...'scenarios'.

Visualize how people will feel and act.

Visualize how you will feel and act.

Do these things before drawing lines.

Tags:

Master Rules | Thought Tweets | Vision: The Leader's Vivid Vision

People have their secrets and certain questions defy honest answers.

by Rick Baker
On Jun 5, 2019

The Thinking Behind The Tweet

When people slip up - when people who matter to you clearly illustrate they have broken their own values-rules

  • Fight the urge to question their virtues and write them off [as Covey described the reality of human behaviour] by quickly emptying their ‘trust account’,
  • Step back and consider the reality of your own values-rules breaches and try to counteract your natural attribution bias, and
  • Be open and candid with the people, but stop well short of dragging them through the coals or humbling them as if you are blessed to administer that right. 

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