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Jim Beretta visits our Centre For Family Business [CFFB]

by Rick Baker
On Jan 22, 2013

Jim Beretta spoke at our last CFFB breakfast...at The Hub.

The topic of the day was "Customer Attraction in the Google Era".

Here's a summary of some of Jim's points...

Customer Attraction #1:

  • reduce customer friction everywhere in your organization
  • make it easy for customers to find you
  • be lean
  • be responsive...next day is not good enough!
  • create customers who want to work for you
  • weave empathy into the DNA of your company
  • invest in volunteerism...a positive differential advantage
 
Customer Attraction #2:
  • educate, train and invest in your staff
  • have an awesome website with relevant content, blogs, and tweets
  • communicate with your customers
  • 'eat your own dog food'
Why do these things?

When you get recommended by Google, as a top-rated site:
  1. you are perceived to be a leader and
  2. sales happen.
And, 2 key messages stood out for me:
  1. Be relevant...website visitors reward relevance and 
  2. Stories are the fodder of the Internet...especially when they are told by your customers!
Thank you, Jim, for the fine presentation - full of specific ideas, examples, and recommendations. I know from talking with family business folks after your presentation - many people received a lot of value.

Well done!

 

 

 

Tags:

Family Business and CFFB | Marketing

Mark Weber visited our Centre For Family Business ... our 2012/2013 kick-off event

by Rick Baker
On Oct 9, 2012

As always, Mark educated and energized the 100+ folks who attended CFFB's 2012-2013 kick-off breakfast event.

Mark, a social psychologist, talked about social engineering...he described his "interest in how situations that you find yourself in affect what you perceive, how you think, and what you do".

He went on to talk about the importance of storytelling in business...

"You are part of the definition of the situation."

"You are a storytelling animal."

"It takes a story to really engage people."

Why should business leaders tell stories?

  • people are more emotional than rational
  • people use analogies to make sense of the world
  • people use proxies for analysis of their complex, social worlds [to simplify the world - situations and decisions]
  • people don't pay attention most of the time
Here's an interesting research fact, shared by Mark: If you want to persuade people then speak quickly [not slowly]. People who speak quickly project confidence and signal competence.
 
Here's one of Mark's recommendations: Become a better story listener, ask questions like
  • "Tell me about __________________.",
  • "How did you come to _________________?", and
  • "Did something happen that _________________?"
Characteristics of good stories:
  • memorable
  • build connection between the storyteller and the audience
  • evoke emotions that serve the purpose of the storyteller
  • connect with the core [driving] interests of the audience
In contrast, most business communication is:
  • dry
  • overly complicated
  • more about the speaker than the audience
When you create business stories, be clear about your purpose: after this presentation/story/conversation my audience will ____________________, ____________________, & ___________________.
 
And, before you communicate, think about your audience:
  • how does the audience see themselves?
  • how does the audience see me? [my company? my industry?]
  • how much does the audience know? [on average, speakers tend to overestimate how much the audience knows]
Mark suggested four good story buckets:
  • a time you shone
  • a time you blew it
  • about mentors [humility & gratitude]
  • books, movies, & current events
 
 
 
 Mark Weber

Geordie Raine visits our Centre For Family Business [CFFB]

by Rick Baker
On May 23, 2012

Geordie Raine serves as Montana Consulting Group's Director, Corporate Learning.

He traveled from Montreal to speak at CFFB's breakfast event on April 27th.

Geordie described his company's Turnaround Interview® process, that is, a process for helping employees correct inappropriate behaviour. His  presentation was 'hands-on'; Geordie interacted with the audience with 'role playing' and he got into details. 

Turnaround Interview® has underlying assumptions. When we want to correct employee behaviour:

  • we need to talk about the little things [and catalogue precise and accurate details about what, where, how, who, etc]
  • we have good people, however, they do things we do not want; good people change the deal on you
  • we need to understand people are predictable [we should expect defensiveness, denial, trivializing, etc]
  • we need to reserve discipline for when we really need it [ie, like Spirited Leader's Master Rules concept]
Our members received copies of the Quick Reference Guide to the Turnaround Interview® . [It is an excellent little book]
 
The Turnaround Interview® process has 5 Steps:
  1. Key Question: I think we agree that this has happened X times in Y weeks. Right?
  2. Key Question: Do you agree this shouldn't go on forever?
  3. Key Question: What could you do to eliminate/control this behavior?
  4. Key Question: What does it make sense to do now?
  5. Close: the employee makes a promise to change the behavior/habit
What a terrific example of the art of asking good questions.
 
Here's one of the many pieces of good of advice Geordie shared with us:
 
"In order for change to work it has got to come from within."
 
I have talked to a number of our members...every one of them felt Geordie's presentation was one of the most valuable presentations of the year.
 
Well done, Geordie!

 

Your retirement and your stakeholders

by Rick Baker
On May 1, 2012

According to a recent poll1 of small-business owners, 24% have a succession plan for their retirement.

When asked about how the business would be handled at the time of retirement:

·         23% of the owners said they would simply close the business

·         20% of the owners said they would sell the business to a 3rd party

·         18% expected to transfer the business to a member of the family

·         12% said the business would be sold to a partner or employee

·         27% were not sure what would happen to the business 

It seems that 3-out-of-4 owners of small businesses either (1) see no need to set a succession plan or (2) see a need for a succession plan but don’t get around to creating it. About 1-out-of-4 owners intend to simply close the business so they do not see much need for a succession plan. About 1-out-of-4 owners don’t know what would happen to the business…apparently they can tolerate the ambiguity. The remaining 2-out-of-4 owners – 50% of owners – anticipate the formal transfer of their business either to a 3rd party, a family member, a partner, or an employee.

Putting this into a few perspectives:

 ·         For employees of small businesses: If you work at a small business then the odds are 1-to-1 [even money] that the owner of the business expects to sell or transfer the business to someone when he or she retires. And, the odds are 3-to-1 ‘against’ there being a plan in place to cover that sale or transfer. 

 ·         For clients of small businesses: If you buy products or services from a small business then the odds are 1-to-1 [even money] that the owner of the business expects to sell or transfer the business to someone when he or she retires. And, the odds are 3-to-1 ‘against’ there being a plan in place to cover that sale or transfer. 

 ·         For suppliers to small businesses: If you sell products or services to a small business then the odds are 1-to-1 [even money] that the owner of the business expects to sell or transfer the business to someone when he or she retires. And, the odds are 3-to-1 ‘against’ there being a plan in place to cover that sale or transfer.  

 

Footnote:

1.    TD Waterhouse’s early October 2011 Business Succession Poll of 609 small business owners

Tags:

Entrepreneur Thinking | Family Business and CFFB | Succession

Tom Deans visits our Centre For Family Business (CFFB)

by Rick Baker
On Apr 5, 2012

"To Gift or Not To Gift", that was the question...at CFFB's March breakfast.

At our breakfast event, Tom Deans explained why gifting a family business is generally not the best course of action. And Grant Robinson, of event sponsor BDO, provided some opposing thoughts...creating a friendly debate on the topic of family-business transition, succession, and exit.

Tom described himself as a contrarian who tends to challenge people. He has owned and operated a family business. And he explained, he sold it at the right time and at the right price. He planned ahead. He spent the better part of 5 years 'working his plan', then he sold his family business.  Tom Deans has entrepreneurship in his blood. His great grandfather ran an East Coast tire distribution business. His grandfather was a chemist, who founded what became a $100,000,000 publicly-traded enterprise. Tom's father created a plastics business, the largest employer in Orangeville. 

Tom's ancestors never, ever 'gifted' their businesses...they sold them!

Tom recommended all owners of family businesses consider that option: rather than gift family businesses to relatives, sell the family business. That's the gist of Tom's message to the owners of family businesses. In his book, 'Every Family's Business', Tom provides 12 important questions...designed to help families consider the best course of action for business 'transition or exit'.

Quoting Tom, "I am offering, in a way, permission for business owners to take care of themselves."

Tom understands the feelings of guilt family business owners can experience when they think about selling their businesses. He cautions, those feelings are often followed by business failure. The fact is most family businesses do not survive for generations. For a family business to survive for generations, each generation must sacrifice something...just as the founder did before them. Gifting the business to the next generation often results in business failure and loss of the wealth that existed in the business and the family before the gifting. 

Tom explained...

"This issue is very important in Canada because we have never had so many aging business owners."

"Banks are doing due diligence on how well prepared family businesses are for transition."

Summing up Tom Deans' contrarian view, using his words:

  • "A family business is a set of ideas and values that you pass on to your kids."
  • "Pursue the longevity of wealth and family...but not the business itself."
  • "Teach your children to love commerce: to love business...not to love a business."
 Well said Tom!
 
..and, thank you Grant & BDO for sponsoring this entertaining and educational CFFB event.

Tags:

Entrepreneur Thinking | Family Business and CFFB | Succession

Family Business Success Story - Menno S. Martin

by Rick Baker
On Mar 29, 2012

As soon as you enter the offices of Menno S. Martin Contractor Limited, you will notice it is a comfortable place. That was my first impression, the first time I visited.

As you get to know the people at Menno S. Martin you will learn about the fabric of their business, as woven by their founder 70 years ago. The fabric consists of: forethought, fair deals, hard work, mastery, loyalty…and stories.

Founder Menno S. Martin is remembered with fondness. The fabric of Menno’s values, his character, and his business lives on. His sayings and stories are retold with fondness and admiration. Menno S. Martin created a business where people want to work. Several people have worked there for over 25 years.

Here is a Menno S. Martin picture that is worth much more than a thousand words.

 

I was touched and impressed when Laverne Brubacher gave a copy of this picture to me. I was touched because this document from the early days of the company is clearly a special gift. The original and copies are proudly displayed in the offices at Menno S. Martin. I was impressed because this picture illustrates the best of strategic planning: a single page, chock full of Vision, Mission, Values...and communication.

Clearly, Menno S. Martin practiced principle-based leadership. Quoting Laverne, “Three things were important to Menno: his faith, his family, and his business – in that order”. The above picture illustrates that and it links everyone at Menno S. Martin to the founder they honour.

Menno S. Martin passed in 2005. His legacy of work and leadership lives on.

Family is first.

That quote captures a big part of Menno’s wisdom and legacy. It applies to the people who work at the company. It applies to the people who do business with them. The people at Menno S. Martin incorporate ‘family is first’ when they do projects for their clients. If you check out the testimonials at the company website then you will see ‘family is first’.

Loyalty – that’s a word both Laverne Brubacher and Art Janzen used several times when they spoke about their business.

Laverne joined Menno S. Martin on his 21st birthday in 1965. Menno trusted Laverne enough to offer him shares of the company in 1968. The trust and loyalty between these two men remained solid throughout the rest of the time they worked together. Laverne took over from Menno in 1976 and Menno retired in the early ‘80s. However, Menno was a regular visitor at the offices long after he retired.

Laverne and Menno had a very special relationship. The men shared values: forethought, fair deals, hard work, mastery, and loyalty. In addition, Laverne was a willing student of business and Menno was a willing teacher of business.

This mentoring of business know-how is a key facet of Menno S. Martin’s success story.

Laverne talks about Menno, “Menno had a built in sense of business ethics. Honesty, care, loyalty, trust – all came naturally to him. He was an entrepreneur – and he seemed to come by that naturally. His quiet enthusiasm was contagious.”

And, Laverne has shared his education with another generation of Menno S. Martin leaders, Art Janzen and Trent Bauman. He shared the key lesson - 'treat your people well and they will be loyal'.

In anticipation of his retirement, Laverne led a thorough transition planning and implementation exercise, which included selling his shares to Art and Trent...over a comfortable period of time. Now, Laverne has eased out of his operating role and Art and Trent run the business.

And now, like Menno before him, Laverne stills shares his time and expertise, at the office, with the fellows he mentored.

Laverne, Art, and Trent have kept alive the legacy of Menno S. Martin’s business leadership - covering the important things like Vision, Mission, and Values. To these things each of them has added a personal touch…personal talents and strengths.

This allowed smooth transition to a new generation of owner-leaders.

From Menno

To Laverne

To Trent and Art

  

Smooth transition of ownership – well, that’s good for all involved: it is good for families, owners, employees, clients, allies, and community.

That’s the Menno S. Martin legacy.

A Family Business - Well Done!

Tags:

Family Business and CFFB | Leaders' Thoughts | Succession | Values: Personal Values

Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.