Thought Tweet #543 Plan and Integrate your Sales activity: do not view Sales as a stand-alone business function.

The Thinking Behind The Tweet

Phillip Delves Broughton, talking about 

'The Art of the Sale', (2011) About Ron Popeil: inventor [for example, Popeil Pocket Fisherman], infomercial personality, and master salesman:

"Popeil grew up selling at state and county fairs before making his fortune in infomercials. He wrote about selling not as a stand-alone business activity but as one piece of a process that begins with great ideas, includes patents, design, packaging, pricing, manufacturing, advertising, and publicity. The greatest salesman, by Popeil's definition, understands how all these steps are integrated because he is the inventor, manager, and seller. The moment selling becomes a separate business function you're sunk."