Thought Tweet #955 Take care that cost-cutting & cost-controlling don't neuter your success-focused efforts.

The Thinking Behind The Tweet

When it comes to business, I've always favoured growing revenue and gross margin over controlling and cutting costs.

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Often, people make the wrong cost-cuts and introduce the wrong cost-controls when times are tough.

Which reminds me...

"Never trust the advice of a man in difficulties."

 Aesop