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Name of author Rick Baker, P.Eng.

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When there's no reason or rhyme maybe it's time to change your tune.

by Rick Baker
On Aug 27, 2020

The Thinking Behind The Tweet

Human beings are biased creatures. One bias is known as the rhyme-as-reason effect.

According to Wikipedia -

"The rhyme-as-reason effect is a cognitive bias whereupon a saying or aphorism is judged as more accurate or truthful when it is rewritten to rhyme." And "For an example of the persuasive quality of the rhyme-as-reason effect, see "if it doesn't fit, you must acquit," the signature phrase used by Johnnie Cochran to gain acquittal for O.J. Simpson in Simpson's murder trial."

Consider the rhyme-as-reason bias when you:

  • create leader's messages
  • create marketing communications

With the pressing of all those buttons, the 30-Second Elevator Speech is going down.

by Rick Baker
On Aug 23, 2020

The Thinking Behind The Tweet

As you no doubt have noticed, there's been quite a bit of growth in the area of social media. This is impacting on good-old-fashioned sales work. The sales gurus are now recommending a 17 or 18 second Elevator Speech [AKA - 30-Second Commercial...or, should I say 17- or 18-Second Commercial?].

I favour shrinking the Elevator Speech to zero and, if and when the time is right to sense & catch attention, using words less canned and more natural.

Tags:

Humour | Sales | Thought Tweets

How To Create A Real Scary Sales Monster [a recipe]

by Rick Baker
On Aug 19, 2020

The Thinking Behind The Tweet

I created a real scary sales monster.

Really, I am not 100% sure how I did it.

I just know I did it.

Actually, I did it more than once in my career.

I somehow created some high-octane sales beasties that were real scary.

While I don't have the exact recipe I do know the key ingredients and the key process steps:

1.     Take 2 big egos - make sure one is your own and the other junior [junior, in the hierarchical sense or you will not be able to claim credit for the creation of the Sales Monster]

2.     Apply some loud volume.

3.     Blend the big egos together harshly with some lofty goals.

4.     Send the junior ego out to the field under very-tight time deadlines.

5.     Allow a free run for a few days.

6.     Voila - a Sales Monster.

[bon appetit]

Tags:

Humour | Sales | Thought Tweets

The more you squeeze their heads in the vice the less clearly they think.

by Rick Baker
On Aug 18, 2020

The Thinking Behind The Tweet

While a little pressure may go a long way, constructive criticism is an oxymoron and excessive criticism is guaranteed to cause headaches.

May your molehills remain molehills and may your ego choose molehills over mountain climbing.

by Rick Baker
On Aug 14, 2020

The Thinking Behind The Tweet

Better to climb mountains in your mind than on the back of your donkey-ego. 

You don't see yourself the way others see you. Need proof? Look in a mirror. See - you already got it backwards.

by Rick Baker
On Aug 5, 2020

The Thinking Behind The Tweet

When we invented mirrors we invented a useful tool...mirrors allow us to do wonderful things like checking out our new suit and fixing our make-up before we leave the house in the morning. When you take a bit of time to think about it...isn't it a little annoying that when we think we get those things right we actually get them 100% backwards. The other 7,000,000,000 people out there see us and everything about us the exact opposite way. 

Tags:

Beyond Business | Humour | Thinking as in Think and Grow Rich | Thought Tweets

Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.