The Thinking Behind The Tweet

A brand isn't a cute visual.

A brand isn't a catchy logo or a slick tag line.

A brand cannot pretty up a flawed character or a troubling culture.

When testing new branding, take a step back and look at your personal character and your business culture. Do they pass the litmus test? Do they render an investment in 'branding' worthwhile? Or, do they neuter your branding expenditures?

The Thinking Behind The Tweet

Anxiety is part of our lives.

Anxiety is laced with rumination about past mistakes and problems or worry about future mistakes and problems.

In small doses anxiety helps us overcome difficulties, which leads to the building of confidence. 

In large doses anxiety can overwhelm us, leading to avoidance lack of confidence and even depression.

One key to success: when anxiety is triggered begin by taking on little challenges. that will help you gain the confidence you will require when you face larger challenges.

The Thinking Behind The Tweet

At one time, you were an incessantly curious and creative person. You were chock full of curiosity. Over the years and through the criticism, you've locked much of your curiosity away...right beside your childhood dreams...and near your adolescent dreams.

Choose to take your big treasure chest of Curiosity off the shelf.

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You were an incessant dreamer...night & day...light & heavy...fantastic...motivating.

Criticism and the trials of day-to-day life caused you to shelve many of your vibrant dreams.

Forgotten dreams, hidden gems, brightening lights.

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"A man is not old until regrets take the place of dreams."

John Barrymore