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Name of author Rick Baker, P.Eng.

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Sales Tweet #271

by Rick Baker
On Aug 1, 2011
Sales Tweet #271 The New Guy loves the bumper sticker that says, “On the other hand, you have different fingers”.
 
The Thinking Behind the Sales Tweet
He made the mistake of mentioning it to Ernest Seller. Ernest said, “I think that’s true. I once read a newspaper advertisement for Butcher’s Gloves. The ad said - 2 WIRE MESH BUTCHERING GLOVES, 1 right 5-finger glove, 1 left 3-finger glove, $15 for the PAIR”

Tags:

Ernest Seller | Thought Tweets

Change is Constructive Only When People are Comfortable

by Rick Baker
On Jul 29, 2011
Sure, given the right amount of power you can force certain changes.
 
You can play on people's fears and cause them to act the way you desire or the way you command.
 
So, change is possible even if people are not comfortable.
 
The fact is: if you cause people to perform change when they are not comfortable then sooner or later you will find the result is destructive.
 
You can play upon people's weaknesses and fears...causing them to act to remove the pain they are feeling. You can cause that sort of change to happen. But, as you do it, recognize that type of change cannot be mutually constructive.
 
To twist on an old cliché, that’s short term gain for long term pain.
 
If your goal is to construct, to build, to sustain, then you cannot lay out uncomfortable-change paths for your followers.
 
To be extra clear: it doesn’t matter if you feel comfortable on those change paths. What matters is – Do your followers feel comfortable? Will your followers feel comfortable?
 
If you want to generate constructive change then the paths of change need to be pre-paved. They need to be pre-paved with material and surrounding that will be comfortable when your followers travel on it.
 
To do this pre-paving you must take the time to analyse your people, to understand your people, and to anticipate situations.
 
Only then can you have the knowledge you need to pre-pave comfortable paths of change.
 
Then, and only then, will change be constructive.
 
Use comfortable materials and surroundings as you pre-pave the paths of change.

Tags:

Change: Creating Positive Change

Sales Tweet #270

by Rick Baker
On Jul 29, 2011
Sales Tweet #270 Mr. Kaye had his annual physical and his doctor told him his blood pressure was elevated…
 
The Thinking Behind the Sales Tweet
Mr. Kaye said, “So doc, what’s that mean?” His doctor smiled and replied, “It means up”. Mr. Kaye snapped just a little when he said, “If I wanted this sort of annoyance I might as well have stayed at my office…and called Ernest Seller...and invited him over for a meeting”. His doctor offered to provide a free-of-charge second opinion. That’s when Mr. Kaye noticed the blood pressure cuff was still connected…so, he declined the second opinion. [As he walked to his car Mr. Kaye made a mental note to refrain from meeting with Ernest Seller for at least 2 weeks…make that 3…no, better make it at least 4.]

Tags:

Ernest Seller | Thought Tweets

Feel that Ooze of Abundance

by Rick Baker
On Jul 28, 2011
Most of the successful Leaders we have met with feel the ooze of abundance.
 
They are inspired by competition. They are solution-oriented. They are optimistic.
 
The Leaders who have an abundance mindset really stand out. They tell some amazing stories of how they have done things that many folks find counterintuitive.
 
Their businesses operate in no-bad-mouthing zones.
 
Optimism bounded by realism is a wonderful character trait. I wrote about that last week: Is our way of thinking affected by our personality?
 
Some folks are born with a tendency toward optimism and their life experiences taught them how to keep their optimism within realistic bounds. When compared to pessimists, these realistic optimists have a far greater chance of seeing the world as an abundant place.
 
As a Leader you will employ optimists, pessimists, and other folks who fall between the two extremes.
 
Given a choice you will want to help some of those people become more optimistic...you will want to help them feel that ooze of abundance.
 
How might you do that?
 
Feeling the Ooze of Abundance - the 4 major steps:
  1. Self-Assessment,
  2. Setting clear rules,
  3. Communicating those rules so they are sticky, &
  4. Leading by example
  1. Self-Assessment: you will need unbiased outsider help to do this. It isn’t a huge time-consumer but you must be a little tough on yourself. Better to air on the tough side than the lax side. That’s why unbiased outsiders are helpful.
  2. Setting clear rules: Depending on how strongly you feel about abundance mentality, this could be one of your “Master Rules”: the major rules that cannot be bent at your business. [refer to our Spirited Leaders’ Workshop #4]
  3. Communicating those rules so they are sticky: don’t just ‘tell’…inspire your followers. Describe your most-interesting real-life abundance experiences and how they have caused you to feel the ooze of abundance.
  4. Leading by example: as they say, ‘talk the talk and walk the walk’…and when the heat of major business stresses is burning down on you….run the run. If you slip up and fall into scarcity talk or scarcity action, and that may happen from time to time, remedy your error quickly and with full force.

Tags:

Abundance | Attitude: Creating Positive Attitude | Leaders' Thoughts

Sales Tweet #269

by Rick Baker
On Jul 28, 2011
Sales Tweet #269 Ernest Seller took his dear old Dad to an antique auction. Five elderly ladies bid on him.
 
The Thinking Behind the Sales Tweet
OK. That’s a bit of an exaggeration. Maybe it was only 3 of 4 elderly ladies. But, that’s not the point. The point is Ernest is a chip off the old block. In fact, that’s true figuratively and literally. His dear old Dad’s given name is Block. Block Seller…now there’s a guy who could sell. Why, he could sell ice cubes to Eskimos...he could sell Lego to Civil Engineers...or bricks to a lumber yard. That's Ernest's dad, Block Seller. And, good looking? You bet! And - a sharp dresser to boot. Block Seller wore plaid jackets, paisley ties and white shoes long before they were haute fashion for the sales elite. So, let’s not be too harsh on those elderly ladies.

Tags:

Ernest Seller | Thought Tweets

The K.I.S.L. Principle

by Rick Baker
On Jul 27, 2011
You know that K.I.S.S. Principle - Keep It Simple Stupid.
 
Now, isn’t that an annoying little saying!
 
People are not stupid…they just have more Bad Habits than you would like.
 
And, I am sure you can accept it’s their Bad Habits that make you a whole lot less interesting to them than you would like.
 
So, do not underestimate or pooh-pooh the intelligence of others. Do not assume people are stupid. Do not make light of intelligence or make light of yourself by using the word stupid when you describe what you are doing [and why you are doing it].
 
Instead, assume you better crank up your interestingness a bit and, even better, you better provide tools that will help people do the actions you desire as accurately, quickly, and painlessly as possible.
 
At our business, we use "1-Page Tools".
 
Design a terrific 1-Page Tool and give it to your people. They will use it.
 
While they may not give you a huge pat on the back...they will appreciate the effort you have made to minimize the disruption in their already-too-busy lives.
 
I hope you will now take the K.I.S.S. Principle and throw it in the garbage where it belongs.
 
Replace it with the K.I.S.L. Principle
 
Keep It Simple…Leader
 
Develop Good Habits:
  • for communication
  • for ‘sticky stories’
  • for expressing ‘rules’
  • for goal setting
  • for task assignment
  • for 1-Page Tools
Remember
 
It’s a double-edged sword:
 
People ain’t stupid…you just have more Bad Habits than they would like.

Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.