Premise: It is better to think about business as a package of understandable & definable Tasks.

Premise: All Tasks can be defined and someone, sometime ought to get that done.

Premise: When we build business Task by Task we uncover numerous opportunities to apply the 80/20 Rule.,,,i.e., that's Zero-based business.

Premise: Zero-based businesses are to business what Zero-based budgets are to budgets and, at least once in a while both need to be done.

Premise: When we understand Processes in terms of their constituent Tasks we actually understand Processes...and can innovate and improve them.

Premise: When we understand Processes & their Tasks we can communicate better...and that's efficient and effective.

Here are some seek-simple steps...