The Thinking Behind The Tweet

Here's the Wikipedia introduction: "The boiling frog story is a widespread anecdote describing a frogslowly being boiled alive. The premise is that if a frog is placed in boiling water, it will jump out, but if it is placed in cold water that is slowly heated, it will not perceive the danger and will be cooked to death. The story is often used as a metaphor for the inability or unwillingness of people to react to significant changes that occur gradually."

What a bunch of hogwash thinking!

Business gurus should place disclaimers on their snake-oil metaphors.