Thought Tweet #777 Civil Capital: that's the asset enjoyed by a business when its people act 'in community' with civility.

The Thinking Behind The Tweet

I like the wording 'Civil Capital' a lot better than the wording 'Social Capital'. To my mind, 'social' is too soft a word...to fuzzy and open to interpretation. 'Civil' is clear. It is the root of civilization - ideally, a community that works together in a mutually supportive manner. Civil is also the root of civility - acting like adults, with awareness and sensitivity to one another. Both 'community' and 'civility' are captured by the words 'Civil Capital'. And, 'community' and 'civility' are valuable assets.