The question is, Can we build it better? 

And, the answer must be, Yes, of course we can make improvements and build it better.

First, we must put on their shoes and walk a mile in them. Seeing things clearly, from their perspective, will ensure the changes we make will be improvements.

When we build improvements & better value, they will come.

Branding, marketing, hype, buzz, relationship calls, and sales arm-twists…sure these things have some push, pull, and magnetism. If we do these things they may come.

On the other hand…

If we build it better, they will come.