You and the people at your business are on a path.
You walk along that path, keeping your eyes open for Clients.
Your Clients walk on their paths.
Your path and their paths overlap at the times and places you do business with your Clients.
As business grows the paths get bigger. Your path gets bigger. Your Clients’ paths get bigger.
Soon you begin to use a range of vehicles to make your travels more efficient and effective. Your Clients do the same thing.
A little later all the roads become paved with commercial success. Maybe they are not yet the superhighways of your dreams [or your Clients’ dreams]…but they are well-travelled and well-paved roads.
You maintain your road; you keep all the lanes in good shape.
You want to make sure your roads connect with your Clients’ roads…you want to connect with your existing Clients, your Ideal Clients, the Probable Clients you have met, and many, many other Clients whom you have not yet met. So, you always work to make sure your main road and your side-roads are headed in the right directions.
You want to maintain your vehicles.
You want to add new vehicles…you keep your competition in the rear-view mirror.
Then, you hear about a new vehicle called Social Media.
Maybe at first you try to ignore it or keep out of its way?
Maybe you think it is a fad that will wear off?
But, the Social Media vehicle does not go away.
You hear its horns honking every day, everywhere.
So, you get yourself a Social Media vehicle….a ‘starter’ vehicle.
And you begin to drive your social Media vehicle.
The question is:
When your Social Media vehicle travels along, does the rubber hit the road?