by Rick Baker
On Mar 25, 2008
TurnAhead: def’n
For businesses experiencing distress, TurnAhead means delivering a planned combination of a turnaround and a leap ahead to a much-more profitable place
TurnAhead Concept: def’n
In 100 words of less, our idea of the problem and how we will turn it ahead to an opportunity.
TurnAhead Proposition: def’n
In 75 words or less, our S.M.A.R.T. explanation of the problem and how we will turn it ahead to an opportunity.
[S.M.A.R.T = Specific, Measureable, Attainable, Relevant, Time-Bounded]
TARMARVALPRODA: def’n
Designed to help people focus on the very important part of business, the territory known as:
TARget MARkets, VALue PROpositions, Differential Advantage - TARMARVALPRODA.