Thank you folks who read my blogs.
And, thank you for the feedback you have provided…the criticism, the pats on the back, the suggestions, the questions, and the requests.
This blog is a response to a specific request, a request to provide a sample of a sales lesson. Over the years I have been honoured to participate in some terrific email exchanges with sales people. During these exchanges, I strived to share sales philosophy laced with content-value, wrapped in humour.
The following is an introduction to these email exchanges…a gentle sample.
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“Dear ____ __
The key is: are you prepared to choke down all your pride, be comfortable knowing next to nothing while giving ‘our technical geniuses back at the office’ all the credit, and make the customers feel like winners?
Get Columbo1 down. Get that role learned. That’s a real good first role to play.
Have fun learning that Columbo role. Then, as you get it, you will have a solid, strong base-character in your sales repertoire.
Why push on ropes when you can quickly ‘noose them’ around your own neck and let the customer hang you quickly and get it over with or .... save you? When you noose your own neck the customer has to do something: hang you, save you....or, on those real special occasions just break up in laughter.
People want to feel powerful. People want to feel smart. People want to feel in control. People want to laugh and relieve their stress.
Why smack your face into brick walls when you can role-play them to not exist? Do like Mr. Magoo2 used to do. He feared nothing. He saw no obstacles. He always got to where he wanted to go. Danger couldn’t get him. Now, that guy would have made a great salesman.
The traps are only real if you allow them to catch your mind.”
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Footnotes:
My next blog will be about public speaking…