by Rick Baker
On May 13, 2010
Last week, we had the pleasure of attending ‘
Found Online: Building Your Online Strategy For 2010’, an education seminar presented by Erin and Ryan Schnarr of
Springpad Media.
www.springpad.com
This event was a well-attended
Centre For Family Business’ education seminar.
www.cffb.ca
Here are a couple of the good pieces of advice provided by Springpad Media at the event last week.
Questions you should ask when Building Your Website Strategy:
- What is the goal of the site?
- How will people find you?
- What are your competitors doing?
- What is the desired action for each visitor?
Following these points, Springpad Media presented a flowchart showing the various ‘action steps’ taken by different types of visitors ‘walking through’ a website.
Much of this resonates with thoughts we have been working on.
Question 2 above…
How will people find you? resonates perfectly with Question #5 of the
7 Powerful Answers series, that is
How do you PLAN to connect with those people who care? 7 Powerful Answers #5
Springpad Media provided many tips about website design. Here are examples: keep your website content simple, focused and relevant and don’t limit yourself or do more than your customers want.
Great advice!
We appreciated the way Springpad Media customized their presentation to fit the audience.
Here is another introduction to Erin and Ryan’s advice…about online advertising:
What’s your goal?
- building brand awareness?
- creating customer response?
At this section of their presentation, Erin and Ryan explained how different website design approaches fit different goals. I will not try to relay their advice, which is based on their many years of solid experience…I recommend contacting them to learn more.
www.springpad.com
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Tags:
Marketing