by Rick Baker
On Nov 24, 2010
How much time do you spend thinking about your Client’s Client?
Whatever the amount…that’s time well spent.
Most of us spend much time thinking about our Clients.
We ask ourselves questions like:
- What’s our Target Market?
- What Value does that Target Market need and seek?
- What do we do to satisfy that need?
Often, we get so tied up in the details of market niching and market differentiating we miss the obvious.
Often, we miss the thing every one of our Clients want.
Our Clients want more Clients.
Your Clients want more Clients.
So, we should set aside some time to think about our Clients’ Clients.
Thinking about individual Clients, one by one, you can ask yourself questions, including:
- Who do I know who would like to be a Client of my Client?
- How can I set up a meeting between my Client and a probable Client for my Client?
- What does my Client need to do to attract more Clients?...How may I help?
- How does my product or service mesh with my Client getting more Clients?...Be specific.
- Am I LinkedIn with probable Clients for my Clients?
- Are my LinkedIn friends connected to probable Clients for my Clients?
Ask yourself the questions.
Then act.