by Rick Baker
On Mar 29, 2011
Some time ago I was hired to help a sales person overcome a sales slump. The fellow had many years of sales experience and success. He had joined a new company and sales were not being made as planned. When I asked how he felt about his situation he said he did not believe he could succeed in his current role. I asked why he stayed in the job. He said he felt obligated to the company that had hired him.
I talked with the company executives. They also felt the salesperson would not succeed. I asked why they kept the salesperson. They said they felt the salesperson just might change and succeed. They wanted to give him a full chance.
Some weeks later, the sales person was fired.
That is a story I have witnessed or been involved directly in many, many times during my career. Sometimes it was a sales person, sometimes it was a Controller, sometimes it was a President…but…the story was essentially the same:
- A person was struggling in a business role
- That person knew success was highly unlikely
- The person’s boss knew the person was struggling
- The person’s boss believed the person probably would not succeed
- Somebody thought the person might change
- Later, maybe in a week or maybe years later, the person was fired
After witnessing that story many times I asked myself, Why?
Over time, the answers became clear.
One answer is:
To excel as an entrepreneur you must know about people strengths.
You must know
- Your own strengths
- Other people’s strengths
- How to best use as much of those strengths as possible
That sounds simple enough, but in practice it is not simple.
I read a lot of self-help literature.
A couple years ago, I read a series of books inspired by the Gallup group, good work called
StrengthsFinder.
StrengthsFinder is a system designed to help people identify their talents and build their strengths. You can buy the books and take an on-line assessment. I did that.
Then I introduced as many business people as I could to the StrengthsFinder concept. StrengthsFinder may or may not identify your exact themes of talent. However, based on the numerous assessments I have seen it is directionally correct.
StrengthsFinder is one tool for self-knowledge…there are many other tools.
The point I am trying to make is I have learned people’s strengths are a key to entrepreneurial success. And, you can educate yourself on how to go about understanding your strengths. When a team of people works at learning each person’s individual strengths there is a much greater likelihood goals will be achieved.
When work aligns with peoples’ strengths people can be passionate about the work. Passion can focus the work. Passion can reduce stress.
These are good things, worth working on.