by Rick Baker
On Apr 13, 2011
- You can do work that contributes to your business goals.
- You can do work that does not contribute to your business goals.
- You can do work that maybe does or maybe does not contribute to your business goals.
Say you have business goals.
Say you do work that contributes to your business goals – that work is Good Habits.
Say you do work that does not contribute to your business goals – that work is Bad Habits.
Say you do work and you are not sure if that work contributes to your business goals – that work is also Bad Habits.
When you do work that contributes to your business goals, that work is ‘real’…it has meaning and substance.
When you do work that does not contribute to your business goals; that work is fake…according to Peterson & Nielson1 that work is Fake Work.
According to Peterson & Nielson, there are
10 Causes of Fake Work:
- Failing to Understand Your Job - Your Real Job
- Failing to Recognize the Finish Line
- Failing to Focus and Prioritize
- Failing to Understand the People Around You
- Failing to Communicate About the Right Things
- Failing to Understand the Importance of Your Team
- Failing to Clarify and Drive Strategy from Top to Bottom
- Failing to See the Execution Gap - Alignment Then Execution
- Failing to Manage - No Matter Our Level
- Failing to See That Culture Creates an Environment of Fake Work
Footnote:
- 'Fake Work' (2009) by Brent D. Peterson & Gaylan W. Nielson