Measurement serves a key role in business: we all know that.

Plan, Lead, Organize, & Control...those are the keys to good business and Measurement is the mechanism of Control.

Some say, "If you cannot measure it then do not do it". 

Marketing experts, including Jay Abraham, teach that. Business coaches, including Brad Sugars, teach that.

Quality control experts and ISO experts live and breathe control and measurement.

As a business leader, you recognize the importance of measurement.

I promised a question for you, here it is...

How do you help your people rise up the Ladder of Great Measurements?

Where the ladder works like this:

• The Highest Rung - everyone looks forward to measuring the vital stuff and everyone is absolutely thrilled every time things are measured
• The Middle Rung - people are inspired, self-driven to measure important stuff with timeliness and accuracy
• The Lowest Rung - people must be policed...otherwise they avoid measuring stuff