Thought Tweet #528 Customers hate to be sold but they love to learn, even if you have to teach them how.

The Thinking Behind The Tweet

Gitomer, and others before him, have said "Customers hate to be sold but they love to buy". 

But, let's face it - sometimes people don't love to buy and, of more importance, 'some things' people don't love to buy. 

Many people enjoy learning and some people need to be taught how to learn...or, at least, reminded.